Food Labels Matter: Using Accurate Product and Nutrition Information to...
Author: Jennifer Krizanek This marketoon may give you a chuckle if you’ve seen or read about mothers obsessing over what to bring for their child’s classroom birthday treats. But what’s not so funny is...
View ArticleAn Exercise in Customer Perception: #TheDress
Author: Karl Meier Over the last couple of weeks, the perception of the color of a certain dress has reminded us of the importance of a single version of the truth. The discussion began with a photo...
View Article[Marketoon] Do You Know Who I Am? Maintaining Brand Loyalty Requires Customer...
Author: Jennifer Krizanek Do you ever find yourself wondering whether businesses even know who you are? Or better yet, how many times have you willingly given information about yourself and they still...
View Article[CURRENT TOPIC] Using PIM to Ensure Products Get Removed
Author: Chad Cosper The horrifying and cowardly actions of a single gunman in Charleston, South Carolina last week has begun a national conversation about the Confederate Battle flag, sometimes...
View Article[Healthcare] Patient Engagement Begins with Sharing Data
Author: Chad Cosper A few years ago I looked at a picture of myself and said “Is that what I really look like?” A quick glance in the mirror confirmed that years of an unhealthy, sedentary lifestyle...
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